Illustration and Visual Narrative - Project 2
Chan Wan Qing / 0350928 / BA of Design (HONS) in Creative Media
Illustration and Visual Narrative
Project 2
PROJECT 2: ILLUSTRATION POSTER
In this project, we are going to illustrate a poster and submit our work to Maybank Foundation MyTIGER Values Art Competition 2023. We have to create a poster using Adobe Illustration based on one of the Sustainable Development Goals (SDGs) that we chose ourselves. There are 12 chosen SDG goals for this competition. We have to submit an illustrated poster that interprets the chosen goal through Maybank TIGER core values of teamwork, integrity, growth, excellence & efficiency and relation building.
Challenges:
1. Work only with the details
2. Include a logline
Research + References
SDG 15 LIFE ON LAND
*Protect, restore and promote sustainable use of terrestrial
ecosystems, sustainably manage forests, combat desertification, and halt and
reverse land degradation and halt biodiversity loss.
*Targets
TARGET 15.3: End desertification and restore degraded land
TARGET 15.4: Ensure conservation of mountain ecosystems
TARGET 15.5: Protect biodiversity and natural habitats
TARGET 15.6: Promote access to genetic resources and fair sharing of the benefits
TARGET 15.7: Eliminate poaching and trafficking of protected species
TARGET 15.8: Prevent invasive alien species on land and in water ecosystems
TARGET 15.9: Integrate ecosystem and biodiversity in governmental planning
* Progress and Info
The world is facing a triple
planetary crisis of climate change, pollution and biodiversity loss. The trend
in forest loss, land degradation and the extinction of species is becoming
worse, posing a severe threat to the health of the planet and people. Goal 15
will not be met without a dramatic shift in our relationship with our natural
environment.
Target 15.2: The world’s
forest area continues to decline, from 31.9% in 2000 to 31.2% in 2020,
representing a net loss of 100 million hectares. Agricultural expansion is the
direct driver for almost 90% of global deforestation. However, globally, there
has been progress in sustainable forest management with both certified forest
area and the proportion of forests under management plans and within protected
areas increasing.
Targets 14.5, 15.1, and 15.4: Globally,
coverage over recent years of marine, terrestrial, freshwater, and mountain
KBAs has continued to increase to nearly half of each site covered in 2022, on
average, but growth in coverage has slowed and coverage is uneven regionally,
threatening progress towards the restoration and conservation of these
ecosystems.
Target 15.3: Between 2015
and 2019, the world lost at least 100 million hectares of healthy and
productive land every year, affecting food and water security globally. Human
activities, intensified by climate change, are the main drivers of land
degradation, directly affecting 1.3 billion people. If land degradation
continues at a similar rate, this would result in an additional 1.5 billion
hectares of degraded land by 2030. To reach the target of ensuring a land
degradation neutral world by 2030, avoiding new land degradation and restoring
at least one billion degraded hectares of land are needed.
Target 15.5: Species
extinction is irreversible, and thus perhaps the most fundamental human impact
on nature. Globally, the Red List Index-- derived based on repeat assessments
of every species across groups of mammals, birds, amphibians, corals, and
cycads- deteriorated by about 4% from 2015 to 2023. However, over the last
three decades since 1993, the Index has deteriorated 10%, with each decade
deteriorating at a faster rate than the previous one. In 2022, comprehensive
assessments of reptile species found that 21% of species are threatened with
extinction. All indications are a deterioration in trend toward the target to
halt the loss of biodiversity and, by 2020, protect and prevent the extinction
of threatened species.
Target 15.6: At the end of
2022, 68 countries had at least one legislative, administrative or policy
measure in place to ensure the fair and equitable sharing of benefits arising
from the use of genetic resources and associated traditional knowledge in
accordance with the Nagoya Protocol (an increase of 62 countries since 2016).
Furthermore, 88 countries reported measures in place to implement the
International Treaty on Plant Genetic Resources for Food and Agriculture (an
increase of 76 countries since 2015).
Target 15.8: Nearly all
countries have now adopted national legislation relevant to the prevention or
control of invasive alien species, mainly embedded within laws regarding
cross-cutting sectors such as Animal Health, Plant Health, Fisheries and
Aquaculture; and 87% have aligned to global targets. The COVID-19 pandemic has
brought an increased focus on the prevention, control, and management of
biological invasions of pathogenic agents, particularly zoonotic pathogens, in
order to mitigate their negative impacts on biodiversity and human health
Target 15.9: There has been a steady upward trend in the number of countries incorporating biodiversity values into national accounting and reporting systems. By December 2022, most countries (90%) had established national targets in relation to Aichi Biodiversity Target 2. However, only about a third of countries are reporting that they are on track to reach or exceed their national targets. In addition,92 countries indicated implementation of the System of Environmental-Economic Accounting (SEEA) in 2022 and the number of countries is expected to grow over the next few years due to the role of SEEA in the Global Biodiversity Framework.
*Things to do
- Don’t shop for pets! Visit your local animal shelter and adopt an animal there.
- Don’t buy products tested on animals: Check the labels on the products you buy.
- Compost. Composting food scraps can reduce climate impact while also recycling nutrients.
- Clean your local parks and forests. Organise your own or join an existing clean-up event to sustain the ecosystem of your local green space.
- Don’t use pesticides. To protect and sustain the quality of soil, don’t use chemicals while growing plants.
*Further Readings
ACCELERATING PROGRESS TOWARDS THE SUSTAINABLE DEVELOPMENT
GOALS IN TRINIDAD AND TOBAGO: SUSTAINABLE AND GREEN GROWTH OPPORTUNITIES
https://sdgs.un.org/events/accelerating-progress-towards-sustainable-development-goals-trinidad-and-tobago-sustainable
PROJECT TIGER
https://twitter.com/TheGlobalGoals/status/1651889670622531585?s=20
*Visual References
2. https://twitter.com/WWF/status/692064734733058049?s=20 3. https://www.pinterest.com/pin/769271180119687599/ 4. https://www.pinterest.com/pin/738168195150366468/ 5. https://www.pinterest.com/pin/299911656416246917/
Sketches
There are a few focuses, including protecting, restoring, and promoting sustainable use of terrestrial ecosystems, including forests, wetlands, mountains, and drylands. I decided to emphasize more on animal protection or deforestation. I sketched out according to the issues that I'm going to focus.
#1
#2
I developed my other sketch while digitising it. The concept and focus of this idea is how urbanisation cause deforestation. I think this idea is better as I have a clearer idea and direction of developing it compared to the first idea.
Development ProcessI continue to develop the poster using idea #2. My idea is to express how urbanisation had lead to the conversion of forested areas into urbanized landscapes, which eventually lead to the loss of habitats of wildlife animals. In the poster, the buildings represented city after deforestation which are in monochrome, there is no living lives, and the trees represented the beauty of nature, which are filled with different colours. The raindrops represented that people should involve themselves in those activities to help to protect the natural habitats just as how colourful the city is before.
I applied different effects throughout the development progress like what we learned in the workshops such as 3D effects and textures for the raindrops and trees respectively.
Final Artwork:
"Fill Our City With Colours Again!"
In a desperate bid to save endangered wildlife and their vanishing habitat, people should come together to raise awareness about the urgent need to protect animals and their habitat, forests. The design of this poster showed that how buildings ‘removed’ the colour of nature including animals and forests, therefore in this poster, the message is to urge people to protect the colourfulness of nature by ending deforestation and restoring degraded forests. The overall impact of the poster is to inspire empathy, evoke a sense of responsibility, and motivate viewers to take action to safeguard animals and forests for future generations.
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