Digital Photography and Imaging - Week 1

Chan Wan Qing / 0350928 / BA of Design (HONS) in Creative Media
Digital Photography and Imaging|
Week 1 (Lecture, Tutorial, Practical)

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WEEK 1 (6.4.2023)

Lecture + Tutorial

In the first lecture, we are briefed about what we will be learning in this module, digital photography and imaging. Besides, our lecturer also briefed us about our tasks and projects through out this semester for this particular module. 

Mr. Fauzi had introduced photoshop and explained the importance of photoshop for graphic designers.
- Express your creativity
- Create graphic design
- Restoration of old images
- Integrate graphics with text artistically
- Make use of brushes
- Change photo color
- Rectify mistakes in photographs

He also shared the tips of successful graphic designer to us:
- Follow The Tutorials
- Experiment
- Memorize All Keyboard Shortcuts
- Try to Replicate Others Work
- Do Participate in Design Competitions
- Subscribe to Online Galleries
- Smart Objects for Smart Designers
- Scaling Artworks and Proportions
- Use Actions to Personalize Work
- Organize the Files Properly

In the lecture, he showed us some examples of other students in the last semester to give us clearer image about what we will be doing. 

Mr Fauzi started to brief us about Project 1 so that we can start to prepare the materials and stuffs. He showed us a video and explain to us how should we do it. 

Video link: https://youtu.be/2KqXGMf0HNk

Practical

In practical class, we are required to create an e-portfolio for this module, digital photography and imaging. We will be updating and recording our works in this blog. Mr Fauzi also showed examples from past year students on how to arrange the blog. 

Exercise: Find 3 graphic designs from Pinterest and explain the reason why you like them. 

Design #1 - Norton Internet Security “Grenade” Ad (By Leo Burnett)

When I saw this poster, I am able to understand the message the poster wanted to convey and express to the audience. This artwork is designed for Norton Internet Security, a discontinued computer program that provides malware protection and removal. The description of this poster is “In the hands of a cybercriminal, a computer is a weapon. Every click matters.” In simple words, it conveys a message of computer is becoming a weapon in the era of Industrial Revolution 4.0.

Design #2 - Save the Earth 3 (By Joe-Antcliff)

I feel like this poster is very interesting through the way it is expressing the message, this poster metaphors the earth as ice cream melting, which also can bring out the message to urge people to save the earth. This poster is designed by Joe-Antcliff for college project. The theme of this poster is “Save The Earth”. This poster focuses on global warming issue on the earth. The melting earth is like ice-cream because of heat. It shows that the earth is also melting because of global warming which caused by human activities.

Design #3: AIGA_ Art Chantry

This poster gives me a really strong impact because of the contrast of the graphic and the colour background. This poster was used to promote Art Chantry speaking at an AIGA Cleveland event. This poster has a theme of “Art Speaks, Posters Yell.” This poster has shown a message of how art is able to convey messages to the audiences just like the opened mouth which looks like yelling in the poster.